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Research & Insights Manager

About Us

Headquartered in New York City, LittleThings is the #1 digital lifestyle destination for women across generations. LittleThings employs a growing team of 100+ media professionals, creatives, and digital experts who create, scale, and distribute its engaging, meaningful programming. LittleThings has an unparalleled audience who view 130+ million monthly onsite videos and over 300 million distributed videos.  In addition, LittleThings has 13 long-form programs broadcast on Facebook Live, LittleThings.com, and various OTT platforms.

 

About You 

We are looking for a Research & Insights Manager to join our rapidly growing team. The ideal candidate is a creative, detail-oriented storyteller who has a deep understanding of the media landscape and can identify the drivers of data trends, then turn those metrics into compelling stories. You will partner with some of the world’s biggest brands and be instrumental in supporting the sales team. You will utilize third-party industry research and proprietary data to uncover unique consumer insights, creating “stories” that position LittleThings’ products across multiple platforms. You will collaborate with business stakeholders to infuse insights into RFPs and client pitches, and be actively involved in researching thought leadership.

 

Responsibilities

  • Serve as the primary research POC for the Sales team. Build, analyze, and support Brand Partnerships from a data/insights perspective in all phases of the revenue ecosystem — from pre-sales ideation to RFP response to campaign postmortems — for a variety of clients.
  • Develop sales research collateral to help Sales team position LittleThings as a leader within the marketplace for custom client insights, industry verticals, and competitive differentiation.
  • Drill into trends, test hypotheses, and become an expert on social media measurement and shareable content.
  • Monitor consumer trends and habits. Proactively communicate learnings internally to help Brand Partnerships team identify business opportunities through audience and market intelligence.
  • Consult, recommend, and lead Ad Effectiveness and Brand Lift studies for clients, and present results externally to ensure best practices are being followed for future campaigns.
  • Work closely with Sales and Content teams on Branded Campaign Wrap Reports to help clients understand campaign metrics and optimize for future performance.
  • Manage qualitative and quantitative research projects on an ad hoc basis.

 

Requirements

  • 4-6 years of social media, digital, agency, and insight/storytelling experience
  • Advanced data analysis skills, with an ability to extract, interpret, and easily communicate data and trends as cohesive stories
  • Passionate about digital media, thrives on the challenge of “creating stories” from raw data, and has a solid understanding of digital audience measurement and research best practices
  • Excellent oral and written presentation skills, must be detail-oriented and able to manage multiple priorities to meet tight deadlines
  • Experience with analytics visualization tools, such as Google Analytics, Domo, or Tableau, and syndicated research/data tools (e.g., comScore, etc.)
  • Experience collaborating with a diverse audience/social team, utilizing a variety of tools for content optimization across different social platforms — including Facebook, Twitter, Snapchat, and Instagram
  • Hungry to prove yourself in a fast-paced startup environment

 

Company Perks

  • Health care, dental, and vision plans
  • 401K plan
  • Generous 24-month anniversary gift 
  • Video games and ping-pong table
  • Monthly happy hour
  • Friday catered lunches
  • Walking distance to Penn Station, Grand Central Station, and Herald Square subway
  • Flexible vacation days
  • Window-lined office
  • Daily snacks, fruit, beverages, and organic coffee
  • In-office massages
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